Fortnum Financial Advisers is a new venture representing a number of like-minded advisers united in a “client-first” approach in which all Principal Practices have a financial stake.
Our name comes from a combination of two words – fortress and numbers. This represents our duty to you; our strength in numbers, and our commitment to protecting your financial securityand future.
What makes us different?
We represent a new approach to financial advice;delivering the highest quality financial counsel based on integrity, innovation and a commitment to building your financial future.
This is reflected in a number of ways:
Our stringent selection process
At Fortnum, we hand select practices to join us and only invite those who share our client-first focus and high level of advice skills. In order to ensure your financial interests are at the heart of every decision, all our practices are fee based for investment advice and are committed to ongoing learning and development.
Our commitment to transparency
When it comes to paying for financial advice, it’s your money and you deserve to know exactly where it’s going. That’s why at Fortnum, it’s our policy to ensure complete transparency so our clients know exactly what they are paying for and who they are paying it to.
In fact in our own proprietary product, the Fortnum Advice Wrap , we have eliminated rebates, which we believe compromise the advice process. This means we return all rebates such as platform rebates and fund manager rebates to you, the client, or in circumstances where this is not technically possible, we give them to charity.
Of course there are still some legacy products in the financial services marketplace where rebates are paid but by and large we are working to eliminate these as much as possible. Our refusal to take rebates represents our commitment to providing you with the best advice based on your financial situation, without compromise.
Our ownership and advice structure
Fortnum Financial Advisers is owned 60% by our Principal Practices and 20% by Fortnum staff. This means all Practices have “skin in the game” – a vested interest in protecting the Fortnum name, our values and your financial future. The other 20% of the business is owned by a wholly owned subsidiary of OnePath Australia Limited (OnePath Australia). This means when you chose Fortnum, you get the benefit of both worlds – the integrity of a comprehensive approved product list, free of commercial influence, with the backing of one of Australia’s most respected financial institutions. This gives you the peace of mind of knowing financial decisions are made according to your interests.